The British Basketball Association - the presumed rival to the BBL - is still gearing up for a launch in 2010, according to sources close to the New York-based venture.
"There is more meat on the bones this time," said a person with knowledge of the plans. The BBA, which has appointed well-known sports finance consultant Keith Harris to approach potential investors, previously tried to begin play three years ago but its plans fell through to a lack of backing, as well as the collapse of a buy-in with the BBL.
More news is expected on the venture in the New Year. However the BBA, run by Wall Street investor Ron Scott, has unveiled its new logo and branding campaign.
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