Wednesday, 30 September 2009

ESPN tie up NBA deal for UK/Ireland

ESPN are to screen around 100 live NBA games next season in a widely-anticipated deal confirmed today.

The channel will tip off its coverage next Tuesday when the Utah Jazz take on the Chicago Bulls as part of NBA Europe Live.

ESPN’s full NBA games package has up to three games a week, including a weekly game on Sunday in primetime, the NBA All-Star Game, the Playoffs and The Finals in standard and high definition. 

The ESPN produced studio show, NBA Fastbreak, will air on both ESPN and ESPN America. 

“We are thrilled to be expanding our global relationship with ESPN and bringing fans increased coverage of the NBA,” said Sophie Goldschmidt, NBA EMEA Managing Director. “Through ESPN’s multiple channels, NBA games and highlights will now be available to a broader audience in the UK and Ireland.”

Jeroen Oerlemans, Vice President, TV Channels Europe, Middle East and Africa said, “The NBA is one of the world’s top sports properties, with some of the greatest athletes on the planet. This agreement allows us to deliver all of the action and excitement of the NBA to sports fans in the UK and Ireland.

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