Tuesday, 27 April 2010

BBL moves closer to Sky deal

The British Basketball League is set to return to television next season after bosses opened talks with Sky Sports.

The BBL, who had a brief spell on the defunct Setanta channels, has been desperate to find a long-term TV deal to boost its fortunes since it was hit by the demise of ITV Digital in 2002.

“We’ve agreed a deal with the company who already produce ice hockey and netball for Sky Sports,” revealed BBL chairman Paul Blake. “We probably missed an opportunity to get some exposure for the end of this season but we’re continuing to talk about next year.”

The proposed deal is understood to involve a regular highlight show rather than live coverage.

Clubs are also considering a draft plan that would see the BBL Trophy move to the start of the season, away from its traditional berth in the spring time. No timescale has been set for a decision on the idea.


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