Global sports apparel manufacturer adidas has shown its support to British Basketball by agreeing to continue its association as the Official Apparel Partner through to 2014. This agreement will see all GB teams playing in adidas kit at all major championships for the next 4 years.
British Basketball, who also recently secured deals with Butlin's Holiday Camps and IT equipment provider Hire Intelligence, were thrilled with the agreement.
James Tombs, Head of Commercial and Business Operations for British Basketball commented: "We are delighted that adidas will continue their commitment to British Basketball as the Official Apparel Partner for a further 4 years. Since adidas became our partner in 2008 the Standard Life Great Britain team has continued to impress on the European stage and we look forward to working proactively with adidas in the build up to London 2012 and beyond."
Adidas already have individual sponsorship agreements with a number of BBL clubs, including Glasgow Rocks, as well as Great Britain players, including Kieron Achara.
Martin Filson, Sports Marketing Manager for adidas, added, “adidas is delighted to commit to British Basketball for another 4 year term as the Official Apparel Partner, supporting both the Senior and Under-20 Great Britain squads in the build up to London 2012 and beyond.”