The Professional Basketball Writers Association
today announced the Golden State Warriors as the winners of the newly
re-named Brian McIntyre Media Relations award.
The staff, headed by Executive Director of Public Relations Raymond Ritter,
won the award in balloting among more than 150 members of the PBWA for
exemplary service in dealing with media that covers the league.
The award is now named after McIntyre, the NBA’s Senior Vice President of
Basketball Communications. McIntyre has been with the league for more than
30 years and has developed and implemented many of the league's current
communications and media relations policies and procedures. He created
numerous awards, including the Sixth Man Award, the Defensive Player of the
Year and the Most Improved Player. He was responsible for initiating White
House visits by NBA championship teams, the creation of a media relations
training tape for players, the institution of satellite postgame press
conference feeds at major NBA events, and a host of other initiatives.
“We’re very proud and honored to have our media relations award now named
for Brian. whose tireless efforts to make the relationship between the
media, the league and its teams have earned him universal respect,” said
PBWA president Doug Smith of the Toronto Star. “And Raymond and his staff
are deserving winners of the first Brian McIntyre Award.”
The award was un-named when it was won in previous years by the staffs of
the Phoenix Suns, Toronto Raptors and Portland Trail Blazers.
As well, the PBWA announced that Chris Bosh of the Toronto Raptors is this
year’s winner of the Magic Johnson Award, presented to a player who
combines on-court performance with steady cooperation with the media.
“Chris understands the needs of the media and fulfills his duties with
respect for the job the media plays in this day and age,” said Smith.